Brand Intelligence
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SmaartAnalyst insights
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AI-generated summary — verify the figures against the panels below.
Driver analysis — what owners talk about, and how happy they are
Share of voice vs. satisfaction by aspect, top 10 by share of voice.
Share of voiceSatisfaction
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How to read this: long blue + short green = high-volume aspect owners aren't happy with → fix it. Long blue + long green = a strength to lean on in marketing. Per-aspect satisfaction with benchmark deltas is on the ⭐ Satisfaction sub-tab.
Aspect satisfaction
Positive-sentiment % per aspect, best → worst, with the gap vs. the 15-brand benchmark.
Pain points — what owners complain about
Grouped by aspect, biggest themes open first. Click a header to expand a group; click a phrase to drill into reviews.
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Delights — what owners rave about
Grouped by aspect, biggest themes open first. Click a header to expand a group; click a phrase to drill into reviews.
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👥 Gender split
Share of reviews with a known gender · unknowns excluded ·
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👥 Persona mix
Share of reviews with a tagged persona · unknowns excluded ·
🎨 Colour preference by gender
Share within each gender · top 6 colours ·
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🎨 Colour preference by persona
Share within each persona · top colours ·
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⚡ Processor preference by gender
Share within each gender · top 6 chips ·
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⚡ Processor preference by persona
Share within each persona · top chips ·
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💰 Price tier by gender
How each gender's reviews split across the four price tiers · % down each gender · unknowns excluded ·
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💰 Price tier by persona
How each persona's reviews split across the four tiers · % down each column · unknowns excluded ·
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Product View
Pick a brand first (or "All brands"), then type at least 3 characters — products are filtered within the selected brand as you type.
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Compare
Products to compare (max 3)
Pick a brand, then type ≥3 characters — matching products appear; click one to add it.
Benchmark column
Benchmark = 15-brand average
Add 2–3 products or brands to compare.
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SmaartAnalyst
Acquink · customer-voice decision intelligence
connected · 4.6M reviews indexed
Compose · ⌘↵ / Enter to send · Shift+Enter for newline
Raw customer voice to decision intelligence.